01
Your story, not a script.
Your founder story should reflect what actually happened, what you believe, and why your business exists. We clarify the narrative without inventing a different version of you.
Founder stories & media relations
Your story.
In the news.
Your founder story is where it starts. We shape it for the press, helping your brand get noticed, build credibility, and become a recognized voice—locally, regionally, and nationally.
New York roots. Local, regional, and national ambition.
NEW YORK, NEW PERSPECTIVESGood stories travel.
The Press Liaison approach
Founder-led.
Press-ready.
The person. The purpose. The story.
A voice that’s unmistakably yours.
For people with something to say
FoundersEntrepreneursThought leadersAmbitious brands
The person behind the purpose.It starts with a conversation, not a template.PRESS LIAISON / NYC
01 / The founder’s story
Behind every brand.
A founder’s story.
Why did you start? What did you see that others didn’t? What kept you going? Those details make your founder story distinct—and give your brand a human voice.
We help connect your beginnings, beliefs, and experience to the brand you’re building. Then we shape that story for interviews, articles, and the media conversations where it belongs.
Your beginnings.
The reason your business exists.
Your point of view.
What you stand for, in your words.
02 / Getting noticed
Get noticed.
Earn authority.
From your founder story to your place in the news, we connect storytelling, media relations, and brand presence around what makes you worth knowing.
See all services01
Founder & brand stories
The person behind the purpose.
Shape your origin, experience, and convictions into a story that connects you with your brand.
02
Press outreach
Be part of the news.
Bring relevant stories to journalists, publications, and podcasts—locally, regionally, and nationally.
03
Personal branding
Be known for your point of view.
Give your expertise a clear identity and build a public presence that feels like you.
04
Content marketing
Keep your story consistent.
Articles, editorial direction, and founder-led writing that reflect your ideas and your voice.
05
Reputation management
Build credibility. Protect trust.
A considered communications approach to your reputation and the moments that shape it.
06
Social media strategy
Carry the conversation further.
Connect your brand story, media presence, and perspective across the channels your audience uses.
03 / How we work
From your beginnings.
To the headlines.
A considered path from the story behind your business to the news conversations where it belongs.
Start with your story01
Start with the founder
We listen to why you began, the experiences that shaped you, and what you want your brand to stand for.
02
Shape the brand story
We connect your beginnings and point of view with a clear narrative, interview themes, and media-ready messages.
03
Bring it to the press
We develop relevant angles and targeted pitches for journalists, publications, and podcasts that fit your story.
04
Build your public voice
We refine the story as it develops, keeping your media presence and brand narrative connected and consistent.
04 / A considered approach
Built on clarity.
Grounded in trust.
Getting noticed matters. So does being understood. We focus on a truthful founder story, relevant news opportunities, and the credibility behind your brand’s authority.
02
Recognition with relevance.
Local, regional, and national press each have different audiences. The aim is a relevant article mention, interview, or feature—not simply a bigger list of publication names.
03
Honest expectations.
Earned media coverage is an editorial decision, not a guaranteed deliverable. Before working together, discuss the scope, timeline, and how progress will be assessed.
Based in New York · Founder stories, brand authority & media relations
Tell us what you stand forThe story starts with you