The Press Liaison team
Meet the people behind the conversations, the research, and the stories. Different backgrounds. A shared focus on helping your brand be heard.
Our approach to your story
Press Liaison
James brings firsthand experience running small businesses and navigating successful exits. He understands the dedication, challenges, and personal stories behind building a business.
Today, he champions small businesses by helping founders tell their stories, connect with journalists, and build a credible public voice. His focus is on bringing the people and purpose behind each business into the spotlight.
Writing, outreach & relationships
Media outreach, editorial craft, and sector knowledge come together in a team that takes the time to understand your brand.
Press Liaison
Amreen Godhrawala is a PR Representative at Press Liaison, connecting growing brands with journalists and major publications. With prior press experience representing brands like Puredown, her category expertise spans across home decor, premium bedding, conscious lifestyle and pet products. She specializes in media outreach and pitching, helping her clients get strong coverage across lifestyle and design media.
Press Liaison
Payal brings experience in media outreach, press releases, and brand communications. She helps brands share their stories, connect with relevant audiences, and build a clear media presence.
With more than seven years of SEO content-writing experience and a master’s degree in Economics, she takes a research-driven approach to blog posts, product descriptions, and collection pages—creating content that builds trust and supports online visibility.
Press Liaison
Souhini focuses on lifestyle and wellness brands, developing brand narratives and meaningful media relationships. Her experience spans home décor, bedding, wellness products, Japanese tea and matcha, and organic offerings.
Her interest in sustainable business practices and changing consumer needs informs her perspective on modern living. She follows emerging trends and conversations around responsible business, bringing curiosity and thoughtful storytelling to the brands she works with.
The story starts with you